I am a commercially successful product designer and inventor with a track record of finding problems and developing and commercialising workable solutions to them.
In 2004 I successfully commercialised two inventive steps created and designed by me. A decade later one of the products was acknowledged by a universally renowned institution as the best in its field in a trial of products from all over the world. The associated brand has grown to become a “go-to” in the market sector.
In 2019 I headed a product design project for a Swedish company. The product is not in the public domain yet.
I am now finalising work on a project of my own that I have been working on since 2016.
My design company is called LBZ Design.
LBZ comes from the name my father gave to his Royal Air Force Mosquito night fighter, which he called La Bella Zanzara – The Beautiful Mosquito. He saw combat in this aircraft and Beaufighters.
The Mosquito was a design masterpiece, combining ingenious and pragmatic manufacturing processes with state-of-the-art technology. Lethal, fast and beautiful. It was respected and feared by the Luftwaffe, so much so that pilots who shot one down were awarded two victories instead of one.